Sport Social Solutions played a pivotal role in orchestrating the inaugural Sports Diplomacy Congress held in San Sebastian, Donostia, during the month of June. This Congress successfully brought together sports diplomacy experts from all corners of the globe, offering a dynamic blend of perspectives from academia, practitioners, governmental bodies, and athletes. The congress fostered discourse on various strategies and highlighted inspiring instances, including the proactive engagement of nations and regions such as North Macedonia, Israel, Wales, and others, in the realm of sports diplomacy.